VP, Creative Marketing

The Tailored Brands portfolio consists of well known and beloved brands who have provided exceptional service and quality product to customers for decades. Men’s Wearhouse, Moore’s, Jos. A. Bank, and K&G Fashion Stores offer an unbeatable range of styles and fits for key occasions in life, through 1000+ stores in the U.S. and Canada, as well as online.

Whether it’s your Wedding Day or a Tuesday, Tailored Brands associates look to help you elevate life’s moments and we are working to transform and position our brands to serve today’s customer: those who are shopping with us already, and bringing in those who haven’t yet given our brands a try.

We are seeking an experienced creative leader and brand storyteller as our new Vice President, Creative who is excited by the opportunity to continue our portfolio-wide transformation as we amplify our menswear categories, brands, and banners through differentiating and relevant brand strategies and creative in-store, offline, and online consumer communication. Reporting directly to the Chief Brands Officer, this role will inspire our teams as they develop creative and content that further establishes our category leadership while building strong and productive relationships with a vibrant existing and expanding customer base.

We help fulfill this mission by providing our employees with an engaging and inclusive workplace focused on teamwork, growth and respect.

This VP position is a critical part of our Marketing leadership team and is based at our headquarters in Fremont, CA.

Primary Responsibilities:

Marketing Leadership:

• Works closely with CBO, CMO, and Chief Customer Officer functions to develop and implement brand, creative, and content strategies that differentiate our brands, drive consumer relevance and advance our strategic priorities
• Creates a highly motivated, collaborative and agile marketing culture
• Identifies, hires, and develops marketing and creative talent that can grow and scale with the business

Creative Leadership:

• Leads, mentors and inspires a team of talented creatives, designers and copywriters through understanding customer needs and business direction to concept, plan, and execute compelling creative in all media (video, photo, digital and more)
• Strategically pushes the creative direction of photography, video, graphic design and voice and tone to strengthen our brands as represented by customer perceptions, purchase intent, and actual purchase
• Increases brand strength and customer advocacy

Brand Positioning:

• Collaborates with key internal and external partners to articulate our overall brand positioning and strategic direction
• Identifies key market, customer and creative trends across brands and banners
• Creates distinct Brand Value Propositions across the portfolio.
• Partner with Growth Marketing and Marketing Programs to bring the brand to life with compelling content across all areas of the customer experience – in-store, web, TV, email, social media, PR and more
• Define and consistently uphold brand visual and copy standards at every customer touchpoint

Marketing Operations:

• Leads all brand agency/third party relationships in terms of evaluation, selection and ongoing management
• Drives partnerships and collaborations that further the brand objectives
• Drives high levels of operational efficiency across every aspect of marketing creative and content development operations.